The video, which dropped in June, featured the couple in front of the museum's most iconic pieces, including Leonardo da Vinci's "Mona Lisa," Jacques-Louis David's "The Coronation of Napoleon," and the ancient Greek statue "Winged Victory of Samothrace." Jay-Z also rapped in one scene in front of the famous glass pyramid designed by I.M. "Elsewhere in the world, interest in the Louvre was bolstered by the Louvre Abu Dhabi (which recently celebrated its first anniversary)," Louvre staff said, "and by Beyoncé and JAY-Z’s 'Apes**t' video, with its tribute to some of the museum’s greatest artworks." The museum's staff credited the huge boost in visitors to the recovery of tourism in Paris after the 2015 terror attacks, as well as a big exhibition devoted to Romantic artist Eugène Delacroix.īut they also paid credit to the Carters. That's the most visitors ever to any museum in a year. Some 10.2 million people visited the museum in 2018, about 25% more visitors than in 2017, officials at the Louvre announced Thursday. At the Louvre, Beyoncé and Jay-Z Are Both Outsiders and Heirs Beyonce, left, and Jay-Z in front of the Mona Lisa at the Louvre in their new music video. It was one of 2018's most memorable music videos, and now the Louvre says Beyoncé and Jay-Z's "Apeshit" is also partly responsible for the famed Paris museum welcoming a record number of visitors last year.
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